Survey Services

Our industry is slowly boring respondents to death. The novelty of taking a survey online is wearing off, resulting in lower online participation rates and higher online survey break-off rates. In response to this growing issue, Polimetrix has created a group of instrumentation widgets within our online survey platform using AJAX. A new breed of Web 2.0 applications leverage AJAX (an acronym for Asynchronous JavaScript and XML) yet it is not a new technology; rather, Microsoft created the framework for AJAX in the early 90's and developers have recently combined these technologies that most browsers now support.

Our online survey platform engages respondents using a richer, more interactive interface:

• Placement widgets enable respondents to not only place themselves on a highly attenuated slider scale, but to then overlay other individuals, brands, products and concepts on the same scale, creating a rich and holistic perspective.
• Ranking widgets that allow respondents to interactively drag and drop rich content such as images and logos into place.
• Dynamic grids that end the tedium of long attribute lists by highlighting and automatically advancing rows to speed the process, eliminate straight-lining and engage the respondent.
• Pop-up questions that allow for a follow-on question to appear on the same screen for further clarification without being blocked by browser technologies.

Here's where you can see some of our Survey Widgets™ in action:
Survey Widgets™ Demo

 

Applications

• Marketing Research Studies
• Concept testing
• A&U studies
• Satisfaction & loyalty measurement
• Site visit surveys
• Ad & brand tracking
• Copy testing / Media assessment
• Public Opinion Polls
• Academic Experimentation

 

 

AJAX Cleans Up: More about our Widgets

"These start-up companies with smart developers can take AJAX and without any constraints some (tool) vendor set up, can do anything they imagine." --Richard-Monson-Haefel, Burton Group Analyst

"Increasingly, big companies, like Google and Yahoo are building applications with AJAX. Some of Google's standout AJAX applications include GMail and Google Maps.." --Tom Taulli, Forbes.com

 

Placement Widget (Click to Enlarge):

 

Ranking Widget:

 

Drag and Drop Widget:

 

(Download Survey Spec Sheet)

 

 

For more information on YouGovPolimetrix services, please contact us at:
sales@polimetrix.com