YouGov Polimetrix Services

Our industry leading online services and solutions

YouGov Polimetrix leverages its expertise in survey research and analytics to provide solutions for your research needs. Whether your needs are campaign list management, accurate online sample, innovative online surveys, or cutting-edge online qualitative, YouGov Polimetrix can provide a scientific solution to help you meet your goals.

 

Marketing Insights

You operate in a complex business environment.

We can help navigate it.

 

We offer a full range of custom research and analytics services that support all aspects of the marketing decision-making cycle.
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BrandIndex

Your brand is your business. In addition to executing against your long-term brand strategy, you need to understand how today's events are impacting your brand, and be prepared to take decisive action when necessary. BrandIndex is the only daily brand tracker available. We interview 5,000 consumers every day, and capture their opinions on 7 key indicators of brand health, for 1,000 brands across 40 industry sectors. We enable you to understand "what" is happening with your brand, every day. Whether it is measuring the impact of your latest advertising or marketing campaign, testing consumer reaction to a new product launch, or monitoring whether your competitors are closing the gap on quality or value, we can provide you with the information you need to act quickly and outmaneuver the competition. For more information please click here.

 

 

Healthcare

YouGov Healthcare® is a full-service market research firm specializing in the hospital marketplace. We measure brand perceptions via the HospitalIndex™ as well as offer Custom Research Solutions—both qualitative and quantitative. For more information please click here.

 

 

Omnibus

Need a reliable answer? Get one in just 48 hours with our daily omnibus.

 

Every day, we survey a representative sample of 1,000 U.S. consumers.  Our proprietary sampling and data processing technologies – along with our 1M member online panel – ensure that you get the answer you need when you need them.

 

Whether you are reacting to a crisis, preparing a press release, or simply answering a burning question, turn to us for the most accurate, immediate insights.

 

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Qualitative

Do you want to have meaningful discussion with consumers about your brand or a potential new product? YouGov Polimetrix VoxPop is a revolutionary new focus group capability, which is available nowhere else. We combine the flexibility of the online focus group with the intimacy of the town hall meeting, by introducing full audio capability. Participants can speak to each other in real time, and the moderator and observers can hear the often subtle differences in tone that can signal sarcasm from seriousness. When you need to quickly pull together a national, regional or local focus group, and get the most valuable results - YouGov Polimetrix VoxPop is the right call. For more information please click here.

 

Online Survey

Traditional phone-based survey techniques suffer from deteriorating response rates and escalating costs. YouGov Polimetrix combines technology infrastructure for data collection, integration with large scale databases, and novel instrumentation to deliver new capabilities for polling and survey research.
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