Products

The YouGov Polimetrix product portfolio is designed to help address your key business issues, through better understanding of consumers – the lifeblood of any brand. Our portfolio of consumer insight products provides the breadth and depth you require to develop the right strategies and tactics to better position your business for growth. From daily brand tracking, to custom polling delivered in 48 hours, to in depth qualitative research, YouGov Polimetrix has you covered.

At the same time, we understand that unique business conditions often require innovative research solutions. YouGov Polimetrix experts can work with you to develop a custom tailored research approach that will deliver the insights and answers you require.

 

 

BrandIndex

Your brand is your business. In addition to executing against your long-term brand strategy, you need to understand how today's events are impacting your brand, and be prepared to take decisive action when necessary. BrandIndex is the only daily brand tracker available. We interview 5,000 consumers every day, and capture their opinions on 7 key indicators of brand health, for 1,000 brands across 40 industry sectors. We enable you to understand "what" is happening with your brand, every day. Whether it is measuring the impact of your latest advertising or marketing campaign, testing consumer reaction to a new product launch, or monitoring whether your competitors are closing the gap on quality or value, we can provide you with the information you need to act quickly and outmaneuver the competition. For more information please click here.

 

 

 

Omnibus

Need a reliable answer? Get one in just 48 hours with our daily omnibus.

 

Every day, we survey a representative sample of 1,000 U.S. consumers.  Our proprietary sampling and data processing technologies – along with our 1M member online panel – ensure that you get the answer you need when you need them.

 

Whether you are reacting to a crisis, preparing a press release, or simply answering a burning question, turn to us for the most accurate, immediate insights.

 

Click here to learn more.

 

 

 

Qualitative

Do you want to have meaningful discussion with consumers about your brand or a potential new product? YouGov Polimetrix VoxPop is a revolutionary new focus group capability, which is available nowhere else. We combine the flexibility of the online focus group with the intimacy of the town hall meeting, by introducing full audio capability. Participants can speak to each other in real time, and the moderator and observers can hear the often subtle differences in tone that can signal sarcasm from seriousness. When you need to quickly pull together a national, regional or local focus group, and get the most valuable results - YouGov Polimetrix VoxPop is the right call. For more information please click here.