New Product Offerings

• New Product/Service Testing
• Tech Adoption Forecasts/Acceleration
• Feature Testing and Prioritization
• Price / Bundle Optimization

• Need States / Discover Unmet Needs
• Use Cases / Drivers of Continued Usage
• Where Consumer Learn About Product

Go-to-Market / Channels

• Media Planning Efficiencies
• Channel Management
• Retailer Strategy

• Distribution / Channel Mix
• Pricing Efficiencies

Customer Experience and Tracking

• Awareness and Ownership
• Positioning Tracking

• Touchpoints
• Total Customer Experience

Market Sizing / Forecasting

• Category Sizing / Economic Potential
• Product (and SKU-level)
  Share / Revenue Uptake Forecasts

• Return on Marketing Spend

Branding

• Target definition
• Value Proposition / Positioning
• Messaging
• Barriers, Benefits, and Associations
• Product Naming

• Brand Consideration and Preference
• Manufacturer / Brand Permissions
• Brand Equities / Perceptual Mapping
• Brand Development / Strategy

Retention and Loyalty

• Brand Advocacy / “Brand Ambassadors”
• Loyalty and Repurchase

• Tracking and Benchmarking

Category Definition

• Competitive Intelligence

• Product Naming