YouGov Polimetrix BrandIndex

The only daily measure of brand health

• Tracking over 1,000 brands
• Across 40 industry sectors
• Measuring 7 key indicators of brand health
• Everyday

 

About BrandIndex

Think that daily monitoring of brand health is too difficult or unnecessary? Think again! Your brand is your business. In addition to executing against your long-term brand strategy, you need to understand how today’s events are impacting your brand, and be prepared to take decisive action when necessary.

 

In any sector, things will be happening every single day: a new product is launched, an advertising campaign begins, a PR disaster occurs – maybe a strategic PR campaign to change a brand’s image begins. Whatever it is, you will want to know exactly what effect it is having on your own and on your competitor brands. All trends begin somewhere and with BrandIndex, you can spot trends as soon as they happen, not when it’s too late.

 

BrandIndex is the only daily measure of public perception of more than 1,000 consumer brands across 40 industry sectors, measured on 7 key indicators of brand health: general impression, ‘buzz’, quality, value, corporate reputation, customer satisfaction and whether respondents would recommend the brand to a friend. 5,000 U.S. adults 18+ are interviewed daily, resulting in more than 1.2 million interviews per year. Respondents are drawn from our online panel of over 1,000,000. BrandIndex takes high-quality, high-relevance data and puts it straight into the hands of decision-makers, so the reporting tool has been designed to suit the style of decision-makers: it’s clear, it’s easy and it’s instant.

 

 

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Contact Information:
T: 646.723.4646
F: 212.226.7186
E: brandindex@yougov.com