 |
|||||||
|
|||||||
 |
|||||||
YouGov Polimetrix in the News
Quick Service Restaurants Facing Increased Scrutiny Quick Service Restaurants (QSRs) have been on a roll over the past two years as their value messaging and new product launches have resonated with consumers. But renewed focus on childhood obesity, proposals to tax or possibly regulate unhealthy food and the first lady’s “Let’s Move” initiative seem to be creating headwinds for the entire sector. BrandIndex releases the latest buzz numbers on the big three in the QSR sector, and there tide may be turning. (+)
Weekly BrandIndex Report Mid way through the summer season, we take a look at which ice cream brands are winning the hearts and minds of U.S. consumers. And while the summer season is typically kind to ice cream brands, the top 3 major QSRs are experiencing a hiccup. Finally, a different advertising approach by Jeep seems to be making a difference. (+)
Most Improved Brands – First Half of 2010 YouGov’s BrandIndex service recently released its lists of the brands that have improved their Buzz scores the most, through the first half of 2010. Check out which brands that have been doing a bang up job all year as well as which brands have recovered, or have begun to recover, from missteps earlier in the year. The first list includes all consumers 18+, while the second focuses on 18-34 year olds. (+)
World Cup Summary The World Cup ended on Sunday, after Spain defeated The Netherlands 1-0 in the final game of the tournament. Although the tournament is now settled, Buzz levels are still elevated. BrandIndex takes a final look at how the key sponsors fared across the U.S., UK and Germany. (+)
World Cup Week 3: UK consumers respond the most positively to World Cup sponsors As the World Cup moved into its knockout stage, it also delivered solid Buzz gains for major sponsors across the U.S., Germany and UK. This was true particularly in the UK even though the English team was eliminated prior to the knockout round. BrandIndex tallies up the brands who drove the largest increases after week 3 of the tournament. (+)
Weekly BrandIndex Report This week, we look at Kia’s recent marketing efforts, which have pushed its Buzz levels back up to the levels it achieved just after this year’s Super Bowl. Additionally, RadioShack does will with its Father’s Day advertising, and Sony’s PlayStation makes further inroads amongst women. (+)
Survey of iPad perceptions and usage reveals high potential for the tablet category, good news for content owners. Released to much fanfare in the US in early April, and with sales to date surpassing even the most optimistic forecasts, the iPad looks like a major hit. In this study conducted among owners and the general population, YouGov Marketing Insights conducted a study six weeks after the launch of the new product to understand perceptions of and interest in the device, how it’s really going to be used – and potential implications for device manufacturers and content owners. (+)
World Cup: Americans seem to be paying attention While the sport that the rest of the world calls football has had its challenges in the U.S. market, this year’s world cup seems to be paying off for advertisers. BrandIndex looks at the lift that key sponsors are achieving in the U.S., UK and Germany, and finds similar results across all three – at least through week one while the U.S. is still in contention to pass through to the knockout stage of the tournament. (+)
World Cup: Nike’s ambush marketing making an impact with consumers Nike, while not an official sponsor of the world cup, is advertising heavily during the event and is associated with several key teams and players. The brand’s ‘ambush marketing’ efforts seem to be paying off, as it has registered a larger increase in Buzz than any of the official sponsors during the first week of the event. (+)
Weekly Brand Week Report AT&T has been trailing behind Verizon by a wide margin on the BrandIndex Quality metric for the last 12 months. But the work that AT&T has been doing on its network seem as though it is paying off as the Quality scores in the most recent week are virtually identical. This week we also look at the ongoing Windows 7 campaign, and assess how some casual them restaurant chains are faring in the wake of an industry report calling them out for serving some of the most unhealthy menu options. (+)
Survey finds Ford is top auto brand BrandIndex is featured in Automotive News, in an article reviewing the current state of the auto industry. Over the past 12 months, Ford has overtaken all other auto manufacturers to take the top spot in our daily survey. And its recent sales performance reinforces that consumers are not only more positive about the brand, but also opening up their wallets. Meanwhile, a humbled Toyota seems to be on the long road to recovery. (+)
One Crowd Still Loyal to Goldman Sachs While BrandIndex data suggests that U.S. consumers are more negative on Goldman Sachs than even BP, The New York Times suggests that many Goldman clients are sticking with the firm. (+)
Weekly BrandIndex Report As we head into the opening day for the FIFA World Cup, we look at how two of the event’s key sponsors, Nike and Adidas are faring with the viewing public. We also look at which car companies rate the best with consumers who plan to purchase an auto in the next 12 months. And with consumers reigning in debt and municipalities around the country, not to mention the federal government, drowning in debt, credit card brands show a surprising resilience… (+)
Brands Consumers Love to Hate NPR’s Marketplace sites recent BrandIndex results showing that BP and Goldman Sachs are neck and neck in the race to the bottom of public perception… (+)
Weekly BrandIndex Report This week we look at how the gulf oil spill has impacted not only BP, but its major oil company peers. We also evaluate Captain Morgan’s offbeat advertising efforts and Holiday Inne’s ongoing brand overhaul… (+)
Weekly BrandIndex Report Snapple benefits from its product placement efforts on NBC’s Celebrity Apprentice. Starbucks struggles to improve its value perception. And Men’s Wearhouse improves it Quality perception among men 18-49. (+)
Weekly BrandIndex Report The broadcast and cable networks are in the middle of their upfront season – the time of year when advertisers make the bulk of their advertising commitments. While advertising is typically sold based on ratings data, BrandIndex takes a look at how some of the largest networks have scored on consumer perception over the past television season. (+)
Has GM repaid its U.S. government loans…or not? GM’s new ad campaign, which publicizes the recent early repayment of its debt to the U.S. government, has made an impression with U.S. consumers. But it has also sparked controversy. (+)
Older and Younger Consumers split on recent news facebook? Over the past 2 months, BrandIndex shows that younger consumers (ages 18-34) report hearing increasingly positive news about the brand. At the same time, consumers 35+ are reporting just the opposite. Are privacy concerns driving the divergence? (+)
Chart Of The Day: BP's 'Buzz' Rating Plummets Below Even Toyota's BP falls below Toyota in the most recent BrandIndex. Beleaguered oil giant BP continues to attract front page attention for its less than nimble response to its spill in the Gulf of Mexico. And as long as oil continues to leak in the gulf and the threat of oil washing ashore the Louisiana coast remains, BP is facing a difficult challenge. (+)
Weekly BrandIndex Report This week, we take a look at how consumers are responding to GM’s announcement that it is repaying its loan from the U.S. government (and taxpayers), how Sprint’s new initiatives are playing in the market place, and what the oil spill in the Gulf of Mexico might mean for oil giant BP, which has had success, at least until now, marketing itself as the environmentally friendly oil company. (+)
BrandIndex finds that Apple’s Buzz has cooled off recently. Apple’s iPad release is largely considered a success in the market place. BrandIndex Buzz scores for Apple increased leading up to the launch. That said, several recent announcements by the company and some criticism in the media appear to have broken Apple’s short term momentum – at least for now. (+)
KFC’s Latest Product Launch – the Double Down Nation’s Restaurant News interviews Ted Marzilli to get his take on the early consumer feedback from KFC’s newest menu item, and what it potentially means for KFC and the Quick Serve Restaurant sector overall. (+)
Toyota Begins to Recover – Slowly It appears that after nearly 3 months of consistently negative press related to its recalls, internal decision making and government inquiries, Toyota may have hit bottom and begun what may be a very long road to recovery for the brand, or not. The Detroit Free Press interviews BrandIndex managing director, Ted Marzilli, and other industry experts and pollsters on the brand’s prospects. (+)
KFC’s Double Down Introduction KFC has recently introduced its new Double Down breadless ‘sandwich.’ The new menu item seems to be designed to indulge those consumers who are looking to set aside health or diet concerns, at least temporarily, and enjoy nearly 600 calories of chicken, cheese and bacon. BrandIndex looks at how the new launch is impacting the KFC brand. (+)
Weekly BrandIndex Report This week we look at KFC’s newest menu introduction, the Double Down, to see how it compares to last year’s grilled chicken introduction. We also look at how Apple’s much anticipated iPad launch has gone over with consumers. And finally, we analyze how Nike’s new Tiger Wood’s commercial has gone over with consumers… (+)
Weekly BrandIndex Report BrandIndex takes a look at which major NCAA Men’s Basketball Tournament advertisers and sponsors scored the most positive Buzz. The tournament, which last more than 2 weeks, attracts a wide cross section of Americans. We focus our analysis on younger men, aged 18-34. (+)
Weekly BrandIndex Report As U.S. consumers start to think about summer, they often think about travel. BrandIndex takes a look at some key industry sectors that typically benefit from the summer travel season. Take a look inside to see which airlines, retail gasoline companies and auto parts makers are best positioned among their peers. (+) Republican Candidates Take the Lead in Polling on 2010 Congressional Elections March 17, 2010 In 2008, Americans gave Democratic candidates for the U.S. House of Representatives 10 percentage points more of their national vote than they gave Republican candidates – and the Democrats up with a 79-seat margin in the House. But this week’s Economist/YouGov Poll tells a different story, and points to the damage that the health care reform debate may be doing to fall Democratic prospects. (+)
Weekly BrandIndex Report This week, we look at the ongoing wireless wars between major players Verizon, AT&T and Sprint. We also look at how Toyota’s ongoing struggles are creating issues with sister brand Lexus. And we look at State Farm’s attempt to go viral… (+)
BrandIndex Ranks the Major Wireless Providers See how the four major wireless phone service providers stack up on key brand health metrics among U.S. consumers. BrandIndex compares the brands based on data collected over the past 12 months. (+)
Olympics helps boost NBC The 17 days of Olympics coverage has helped NBC put the late night controversy behind it. Recent data from BrandIndex show Buzz gains in NBC and its sister networks, although it still lags behind major competitors. (+)
BrandIndex Olympics Report Brandindex takes a look at which of the major Olympics advertisers were able to break through the barrage of commercials, and make an impact with consumers. See who outperformed the competition and who was left behind. (+)
Toyota Crisis Continues As expected, two days of congressional testimony has kept Toyota’s recent recall problems front and center in the minds of U.S. consumers. Automotive News leverages BrandIndex and other industry sources to try to put some perspective on what this means for Toyota and its key rivals. (+)
Weekly BrandIndex Report Two weeks after the 2010 super bowl, BrandIndex takes a look at which brands are still experiencing a positive lift in consumer perception. This week, we highlight Snicker, Hyundai and Budweiser and Bud Light. Additionally, we look at the brands that have sustained their buzz increases over the past two weeks – and how that varies between men and women consumers. (+)
Weekly BrandIndex Report This week, we look at the fallout from mistimed Nike ad featuring Kobe Bryant and Lebron James. Additionally, Sheraton embarks on a major rebranding campaign. And Denny’s looks for a repeat of its post Super Bowl giveaway. (+)
Super Bowl Showdown The 2010 Super Bowl drew a record television audience, which should mean good news for the dozens of advertisers who invested advertising dollars for the big game. BrandIndex takes a look at the brands that received the biggest lift for their dollars. (+)
Weekly BrandIndex Report This week, we look at how the major national jewelers are faring leading up to Valentine’s Day. Additionally, we gauge initial reaction to Apple’s iPad announcement and the effectiveness of IHOP’s latest promotional campaign. (+)
Toyota Recall a Real Challenge for the Brand Consumer awareness of the recent troubles at Toyota is running high, and that is causing real issues for what had been the undisputed leader in the auto sector according to BrandIndex. The Detroit Free Press leverages the daily BrandIndex service to analyze Toyota’s current predicament. (+)
Weekly BrandIndex Report This week, we analyze the current Toyota recall crisis and how it is impacting the brand. Additionally, we analyze how the major flat screen TV manufacturers and the big three beer brands are performing leading up to one of the biggest television events of the year – Super Bowl XLIV. (+)
Battle of the Operating Systems Both Microsoft and Apple released new versions of their computer operating systems in the Fall of 2009. Bloomberg News leverages the daily BrandIndex service to assess consumer reaction following these major releases by looking at custom satisfaction scores during the second half of the year. (+)
Health Care is Hurting Democrats A study conducted by YouGov Polimetrix on the 2010 Senate races and health care shows that Democrats are being hurt by health care reform, and that voters are well informed of candidate positions on the issue. (+)
Weekly BrandIndex Report A new pizza recipe at Domino’s, Michael Phelps returns as pitchman for Subway, and Holiday Inn renovates. This week, BrandIndex looks at how consumers have responded to these recent campaigns. Look inside to see how we measure success. (+)
Government’s Handling of Terrorism Draws Criticism Americans are divided about the Administration’s response to the Christmas Day attempt to blow up Northwest flight 253, and believe it should have been prevented. While they support some new security rules for air travel, there is little expectation that the post-Christmas changes will make a difference in air travel safety. (+)
QSRs and Casual Dining Sectors both have good 2009 Both Quick Service Restaurants (QSRs) and Casual Dining restaurants improved their ratings with U.S. consumers during the course of 2009. And while brands in both sectors have driven improvements, generally the QSRs have benefitted more than their casual dining competitors. Leaders in these two sectors are generally big advertisers. The top brands have leveraged both Value promotions as well as Quality upgrades to drive traffic and sales in 2009. (+)
The Taco Bell ‘Drive-Thru Diet?’ While it may be causing many consumers to do a double take, Taco Bell’s new Drive-Thru Diet is generating some positive Buzz – particularly among 18-34 year olds. Whether it is that fast food junkies want to believe the message or that they think they are on the inside of the joke, early indications suggest that consumers are enjoying the campaign – much more so than the pundits. (+)
2009 Biggest Brand Health Improvers Ford motor company tops the list of the most improved brands of 2009. Ford’s decision to not participate in the TARP program set is aside from Detroit’s other auto companies. Heavy advertising and promotion of its revamped product line helped it to gain market share in a declining auto market and turn in a very impressive December 2009 sales performance, perhaps indicating better days ahead. Look inside to see which other brands managed to impress consumers in 2009. (+)
Weekly BrandIndex Report This week, we take a look at how some major brands fared over the December holiday period. Wal-Mart seemed to lose a bit of steam. Nintendo’s Wii seemed to peak at just the right time. And consumers say they are still hearing more negative news than positive news about newly independent AOL – although the brand did register an improvement in the month of December. (+)
Terror in the Air In the wake of the attempted Christmas Day bombing of Northwest flight 253, Americans have become more worried about the threat of terrorism than they have been at any time in the past year. (+)
Americans Say Goodbye to a Bad Year and Give President Obama His Lowest Rating Yet President Barack Obama’s approval rating at the end of 2009 marks an all-time low for him in the Economist/YouGov poll, and it is the first time more Americans disapprove than approve of the way he is handling his job. This week’s poll was conducted at a time of year – the post-Christmas weekend – when the public should still be in the holiday spirit. (+)
Tiger’s Impact on Nike Judging by newspaper headlines, the Tiger Woods story has seemingly displaced health care reform and climate change as the most important story of the past 2 weeks. But what does it really mean for Tiger and the brands that he sponsors? BrandIndex and other experts weigh in on the story. (+)
Weekly BrandIndex Report This week we look at BlackBerry, and find that while heavyweights Motorola and Apple have been battling it out, BlackBerry has made steady progress. Cellular carriers Verizon and AT&T both achieve greater than 50% Attention scores among men 18-34, and VISA fares best among the major credit card brands. (+)
QSR Brands Hitting Some Bumps QSR brands have been outperforming their dining peers for much of the last year. Consumers have been trading down from more expensive options and the major players have been investing heavily behind Value offerings. But as unemployment continues to linger at the 10% level, there is some evidence that the Value messaging is losing some of its impact. (+)
Widespread mistrust of new mammogram guidelines Americans have become even more cynical about the independent medical task force’s recommendation that women can start regular mammogram screenings at age 50 rather than age 40. (+)
Holiday Shopping Season Update BrandIndex has recently analyzed which major retailers are best positioned to capitalize on the holiday season shopping. From big box retailers to the major department stores, we take a look at which brands consumers perceive as offering the best value and which brands are generating the most positive new among consumers. (+)
Motorola Android Striking a Chord with Men Motorola has placed a large amount of advertising and promotion behind its recent Android smartphone launch. And so far, the campaign seems to paying off, particularly among men. The brand has even recently overtaken Apple on BrandIndex’s Willingness to Recommend score, indicating that the brand seems to be converting some consumers into brand advocates. (+)
President Obama sways Democrats with Afghanistan speech at West Point President Obama’s address to the nation may have changed some minds when it came to supporting his strategy of increasing the number of troops in Afghanistan – but there are still serious concerns about that war and about the Obama Presidency. (+)
Goldman Sachs’ PR Campaign Falling Short Goldman Sachs is set pay out big bonuses on the back of a highly profitable year. That good news has generated a lot of attention from congress, the media and Goldman shareholders. Goldman has responded by sending its CEO, Lloyd Blankfein on a PR tour and announcing a $500MM investment in small businesses across the U.S. BrandIndex data shows that so far, the effort is not making much of an impression with U.S. consumers. (+)
Motorola’s Droid lends a hand to Verizon, Hurts AT&T Motorola and Verizon have been heavily promoting the new Droid phone. And not only has the campaign been improving consumer perception of both brands, it seems to be hurting rival AT&T, which is in an exclusive commitment with Apple and the iPhone. (+)
BrandIndex Weekly Buzz Report Ford appears to be rising from the ashes of the automotive meltdown. Bank of America tries to get it mojo back. And SyFy’s rebranding campaign are all highlighted in this week’s Buzz Report. (+)
For Yankee’s, winning the World Series may be easier than winning over the American public Although the New York Yankees hold a 3-2 lead over the Philadelphia Phillies in the World Series, they don’t necessarily have the country on their side. In fact, in the latest Economist/YouGov Poll, America is divided on whether they’d prefer the Yankees or the Phillies to win the World Series this week. 32% prefer the Phillies, 26% the Yankees. The rest of the country (43%) just doesn’t care. (+)
McDonnell Leads Deeds by 13% in YouGov’s Virginia Poll YouGov, the leading global online polling organization, finds that Republican Bob McDonnell holds a commanding 13% lead over Democrat Creigh Deeds in the 2009 Virginia Governor’s race. YouGov polled 742 likely voters between October 27 and 30, 2009. The poll has a margin of error of plus or minus 4.5 percent. (+)
Corzine Holds Narrow Lead in YouGov’s New Jersey Poll YouGov, the leading global online polling organization, finds that incumbent Jon Corzine holds a two percent lead over challenger Chris Christie in the 2009 New Jersey Governor’s race. YouGov polled 780 likely voters between October 27 and 30, 2009. The poll has a margin of error of plus or minus 4.4 percent. (+)
Rising Consumer Loyalty Could be Good News for QSRs The challenging economy has presented some unique opportunities for the nation’s largest QSR chains. As higher income consumers have occasionally ‘traded down’ to QSRs from other, more expensive dining options, they are often finding some unexpected offerings, such as higher end coffee drinks and Angus burgers. BrandIndex Recommend scores indicate that these new offerings are paying off... (+)
BrandIndex Weekly Buzz Report Motorola seems to making an impression with its upcoming Droid launch, which it hopes will make headway against rival Apple and reinvigorate the brand. Plus, Yahoo! takes action following its recent major campaign launch, and Volkswagen faces some headwinds as it searches for a new advertising agency. (+)
Survey: Yahoo Campaign Dampens Perception Yahoo! just launched a $100MM advertising campaign to introduce ‘the new Yahoo!.’ Can the campaign help to reinvigorate the brand and regain share against Google and Bing? BrandIndex provides the early look at how well the campaign is performing amongst U.S. consumers. (+)
GM, Chrysler Show Signs of Improvement Are recent marketing efforts by GM and Chrysler working? It appears so. According to statistics from market research firm YouGov, the automakers' scores are up since July. (+)
AT&T’s Network Issues are Hurting the Brand Virtually everyone considers that AT&T has reaped strong gains from its exclusive agreement with Apple for its coveted iPhone. But since the launch of the iPhone 3GS, AT&T’s network has been noticeably, if intermittently, strained. And customers are noticing. (+)
QSRs Benefiting from a Challenging Economy and Heavy Advertising Over the past year, the challenging economy has encouraged consumers to reconsider their dining options. From how frequently they dine out to where they spend their money. And QSRs are benefitting from consumer decisions to ‘trade down’ to lower priced options. Additionally, heavy advertising, focusing on both Value and Quality, have driven improved consumer perception for QSRs. BrandIndex analyzed 5 key QSR players for Nation’s Restaurant News. Check out how your favorite chain is perceived by U.S. consumers. (+)
Who Do Consumers Trust? Quick Service Restaurants (QSRs) have seen their brand health scores increase significantly over the past year. A combination of heavy promotions, value advertising and a tough economy that has consumers ‘trading down’ are likely the drivers. BrandIndex takes a look at the major players in the QSR segment, and analyzes how each brand has performed, as well as who is best positioned to perform well in the future… (+)
Who Do Consumers Trust? Which publicly traded companies are most highly regarded by consumers? BrandIndex releases its Top Brands study, which looks at how these brands rate amongst U.S. consumers on key measure of brand health, including Quality, Value, Satisfaction, Advocacy, Reputation and Impression. While some of these brands have faced short term issues in navigating the global recession, if they can get their internal houses in order, the strong connections they maintain with consumers provide potential to make the most of the recovery – when it arrives. (+)
FDA puts the hurt on Tylenol On July 3rd, the FDA announced a ruling that states acetaminophen, the active ingredient in Tylenol, can cause liver damage. The agency went on to recommend a lower maximum dose of the pain reliever. The announcement had an immediate impact with consumers. BrandIndex immediately picks up on the subsequent consumer concerns. (+)
Can Bing catch Yahoo! and Google? Microsoft has put $100MM behind the launch of its new decision engine, Bing. YouGov takes a look at what the campaign has done for the brand so far, and sizes up the opportunity… (+)
All That Advertising Brings Buzz for Coffee Marketers The Coffee Wars heat up as we head into summer. McDonald’s is going upscale with its new McCafe concept, Dunkin’ is pushing Coolattas for summer and Starbucks tells us that a $4 latte is helping to make the world a better place. Are consumers buying the messaging or the coffee? BrandIndex goes into the trenches to find out who is really winning the coffee wars. (+)
Older Buyers Less Keen On Console Video Games In advance of the annual E3 gathering, the most important event in the gaming world, BrandIndex took a look at how the key video game console manufacturers are perceived by consumers. While the 2009 holiday season may seem like a long way away, Nintendo, Sony and Microsoft are already thinking about what they have to do to generate excitement amongst consumers and make it a happy holiday for all. E3 is the place to make a splash… (+)
In Mac vs. PC Battle, Microsoft Winning in Value Perception Microsoft’s new ‘Laptop Hunters’ advertising campaign is making an impact with consumers, particularly younger, more value-focused consumers. For the better part of year, Apple has portrayed Microsoft as the haplessly unhip alternative to a Mac. Now Microsoft is hitting back. This Ad Age article explores the impact of the campaign…(+)
Hummer, Starbucks Rated Lowest for Value In today’s challenging economy, consumers are demanding more for less, and looking to save money wherever they can. YouGov’s BrandIndex, the authority on consumer perceptions of brand health, recently released the list of consumer brands rated highest and lowest on value, for the first four months of 2009. Check out which brands made the best and worst lists, as well as which brands have improved and declined the most on this key measure of brand health.(+)
Quiznos aims ‘Torpedo’ ads at Subway market Quiznos recently introduced its new $4 Toasty Torpedo on March 23rd. The innovative advertising campaign, featuring a talking toaster, has been praised by industry watchers and has had a positive perception on the brand’s Value perception, as measured by BrandIndex. Meanwhile, competitor Subway continues to lead on the Value dimension... (+)
A Hundred Days of Hyperactivity After 100 days in office, Mr Obama is still scorned by the people who scorned him as a candidate. But they are a minority. A YouGov Polimetrix poll for The Economist found that fully 70% of Americans like Mr Obama as a person... (+)
Happy Days Not Here Yet for Coke, Pepsi Who is winning the Cola Wars? Both Coca Cola and Pepsi have launched major new advertising campaigns in 2009. BrandIndex is able to determine the early results with consumers. Coke typically holds the edge in generating Buzz – and the “Open Happiness” campaign seems to be scoring well with younger women and older men. Pepsi’s new “Refresh Everything” campaign seems to appeal more to women than men... (+)
American Opinion on Cuba: Pass the Cigars Ahead of the forthcoming Americas summit, Mr Obama lifted restrictions on Cuban-Americans traveling and sending money to Cuba. And American opinion supports him. In a poll conducted by YouGov for The Economist between April 14th and 16th, 69% said that citizens should be able to travel to the island... (+)
All Together Now In 2008 immigration helped mobilise Latino voters for Democrats. Yet among the general electorate, it was the incendiary issue that failed to incense. A new YouGov poll for The Economist shows opinion fairly evenly divided over the question of immigration... (+)
Video Prank at Domino’s Taints Brand In just a few days, Domino’s reputation was damaged. The perception of its quality among consumers went from positive to negative since Monday, according to the research firm YouGov, which holds online surveys of about 1,000 consumers every day regarding hundreds of brands.
“It’s graphic enough in the video, and it’s created enough of a stir, that it gives people a little bit of pause,” said Ted Marzilli, global managing director for YouGov’s BrandIndex. (+)
The Aftermath of Domino's PR-Disaster Video BrandIndex picks up consumer reactions to an irresponsible video posting by two Domino’s employees. In today’s world of instant communication, rogue attempts to sabotage a brand (intended or not) can dramatically impact a brand’s health. Domino’s is currently in the midst of a PR crisis, and attempting to address the unfortunate posting in the most responsible and effective way possible. BrandIndex allows a company to monitor the impact of its PR efforts on a daily basis, and view results by targeted demographic groups, so they can see where they are having the desired effect, and where there is still more work to do. (+)
Shut Out at the Polls According to a study commissioned by the Cooperative Congressional Election Survey and fielded by YouGov / Polimetrix, an estimated 4 million eligible voters couldn't cast ballots in the 2008 presidential election because they encountered problems with their registrations. (+)
Taking Stock In the latest poll for The Economist conducted by YouGov between March 9th and 10th, two-thirds of Republicans said they hold Mr Obama responsible for recent share-price falls... (+)
The WWD List - On the Radar Generating buzz, both good and bad, takes on added importance in a challenging economy. YouGov Polimetrix provided WWD with a ranking of major retail stores recording the most positive buzz scores through Feb. 24. The following brands were at the top of the list. Of course, building positive buzz is just the beginning. Retailers still need to convince consumers to go into the stores and make a purchase. (+)
AmEx, Visa Look For Ways To Build Image It's no wonder that American Express is retrenching its strategy, and Visa is launching a new image-building ad campaign: The perception of credit card companies in the U.S. is dropping swiftly. According to YouGov Polimetrix's Brand Index, the Buzz Index for all four major credit card companies--Visa, MasterCard, American Express and Discover--has dropped steadily since the beginning of the year. (+)
Visa Says Plastic Beats Paper Visa has a new take on using plastic. In a global campaign breaking March 4, Visa tells consumers that credit cards are a better way to spend compared to cash and checks. Such a change in positioning is important for the brand, per Ted Marzilli, global managing director for BrandIndex. According to its poll of consumers during the first two months of the year, Visa's overall buzz score fell 5.7 percent while MasterCard and American Express each dropped nearly 10 percent. (+)
Chains Mull Benefits of Value Menus, Combo Deals With the global recession well underway, chain restaurants are experimenting with broader value menus to attract wallet-conscious diners. BrandIndex has been keeping close watch of these chains, and in particular, their relative scores in Value amongst consumers as these new menu offerings hit the market. The result is an overall boost in Value ratings since the 4th quarter of 2008. (+)
Who Burnished Their Brand with Super Bowl Ads, and Who Didn't With Super Bowl Sunday now over and done with, it's time to dissect the infamous commercials of the big game day. Commercials shown during the Super Bowl are enormously expensive (costs averaged $100,000 per second this year). So which brands spent their money wisely? According to BrandIndex Buzz scores, the big winners of the day were Pepsi, Budweiser, Cars.com, General Electric, and Bridgestone. (+)
Apple CEO Steve Jobs recent announcement that he would be taking a leave of absence due to health complications with what he described as a "hormonal imbalance" have left investors and consumers speculating about the health of the company as a whole. Nevertheless, Apple's BrandIndex Buzz score has not dropped as steeply as oil and commercial banking companies and it is likely that the brand will regain it's footing in the top 10% as news about Job's health diminishes. (+)
Accident Generates Positive Buzz for U.S. Airways The in-flight heroics of Capt. Chesley B. Sullenberger (the pilot who safely landed U.S. Airways flight 1549 in the Hudson River) seem to have had a bigger impact on consumer ratings than the accident itself. BrandIndex buzz scores for the airline showed a noticeable increase following the date of the crash landing. (+)
Consumers Clinging to Old Favorite Brands January 20, 2009 American consumers are finding safe havens in established brand names as the economic storm barrels onward, according to the latest data from BrandIndex. As consumers contemplate which brands they can really trust, the old and "safe" names such as Rubbermaid, Craftsman, and M&M's are booking higher ranks. (+)
Lunchtime Snap: The Changing Nature of Value. January 9, 2009 According to BrandIndex, shoppers are feeling the crunch of the troubled economy and are voting with their wallets. The scores for discount retailers such as Wal-Mart and Target have risen over the last 6 months while those of high-end stores like Neiman Marcus and Saks Fifth Avenue continue to hover in the negative range. (+)
New Domino's Campaign Moves the Needle. January 5, 2009 The race of the $5 sandwiches has officially commenced with Domino’s recent introduction of oven-baked $4.99 sub sandwiches to compete directly with Subway’s $5 foot-longs. YouGov’s BrandIndex has tracked the race as the contest gets hotter, showing that Domino’s sandwich campaign has earned it a significant boost in rankings over the last few months. (+)
January 3, 2009 Burger King is aiming for viral success with its new online advertising campaign, “Whopper Virgins.” But the attention that the campaign is generating is not altogether positive. BrandIndex data had been measuring increasingly positive buzz surrounding Burger King since mid-October, “but [this] campaign seems to be interrupting that positive momentum,” said Ted Marzilli, senior VP-brand group at BrandIndex parent YouGov Polimetrix. (+)
Consumers Rank Holiday Travel Value Perceptions. December 12, 2008 YouGov’s BrandIndex data has revealed the year’s top value perceptions for travel. With the difficult economy affecting both the airline and hotel industries, BrandIndex shows that consumers this year identify Southwest and Jet Blue as the top choices for airlines and Courtyard by Marriott and Hyatt as the country’s top non-luxury and luxury hotels. (+)
Retail Downturn Rains on Macy's Parade. November 26, 2008 Macy’s faces a challenging holiday season due to the steep decline in consumer spending. So far, the department store is performing well compared to mid-tier department stores while the sector as a whole is losing customers to discount stores. According to research by YouGov Polimetrix, Macy’s reputation has improved more than its competitors over the past 18 months. (+)
Barack Obama defeated John McCain by 6% of the popular vote, which is the exact margin predicted by YouGov's American company, YouGov Polimetrix. Throughout the campaign, YouGov Polimetrix conducted state-by-state online polls for CBS News. (+)
The YouGov Polimetrix Poll, an Internet poll that matched its respondent panel to a registered voter list, was the most accurate with only a one-point difference between Coleman and Franken.(+)
Olive Garden Ranked Best Casual Dining Value Consumers perceive Olive Garden and Cracker Barrel as offering the best value among casual dining restaurants, according to rankings for the month of October from YouGov Polimetrix's BrandIndex. (+)
Survey: Wal-Mart Among Best 'Value' Brands A recent survey by YouGov Polimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers... (+)
YouGov Polimetrix Releases Election 2008 Predictions After polling tens of thousands of people between October 18th and November 1st, YouGov Polimetrix releases state-by-state predictions in the elections for president and Senate. (+)
Consumers Rate Brands That Give Best Bang for Buck Which brand provides the best value for the dollar, Wal-Mart or the Discovery Channel? In a recent survey done by YouGov Polimetrix's BrandIndex, consumers rated the cable channel higher. It came in second only to Craftsman tools and was followed in third place by the History Channel. (+)
Pillsbury On The Upswing, Chef Boyardee Not So Hot Based on daily consumer feedback on seven key indicators of brand health--as measured by BrandIndex--Pillsbury, Campbell, Quaker, Nabisco and Betty Crocker are out ahead in this horse race. (+)
All Politics Is Microtargeting September 17, 2008
Echoing the Campaign of a Rival, Microsoft Aims to Redefine 'I'm a PC' September 17, 2008
Speedo, Puma Run Circles Around Nike. September 17, 2008
September 17, 2008
Benadryl Tops In Brand Buzz As Hay Fever Season Begins. August 18, 2008
August 14, 2008
August 14, 2008
Can an Olympic Sponsorship Really Help Your Image? August 25, 2008 How a Brand's Standing Is Affected by Being in Beijing. For big brands, the Olympic Games have always been viewed as a major platform in terms of audience and exposure, and this year is no different. With a flailing economy haunting nearly every industry and shaky consumer confidence, corporate sponsors have almost as much at stake in Beijing as the athletes vying for gold. (+)
Recession: Yes or No? by Alexis Glick July 31, 2008 This morning on Money for Breakfast we got together some of the experts to discuss whether or not we are in a recession. I know what you are thinking — Alexis don’t depress me! I promise this segment will not depress you. It was extremely informative about the state of our economy.
I was joined by Mark Lieberman, our senior economist, Stephen Leeb, President of Leeb Capital Management, Ted Marzilli, a senior vice president at BrandIndex, and Gary Harpst, CEO & Founder of Six Disciplines Corp to discuss the future, the emotional impacts of the recession talk and why, in a recent U.S.A. Today poll, less economists thought we were in a recession today as opposed to last quarter. Maybe they were right? (+)
Brand Perceptions of Gas, Airline Industries Nosedive. July 31, 2008 Consumers are thinking better of the packaged goods, insurance and spirits - and less of the oil and gas and airline industries - now than they were six months ago. (+)
Announcing the 2008 Cooperative Congressional Election Study July 31, 2008 Steve Ansolabehere of MIT, Doug Rivers of Stanford University, and YouGov Polimetrix would like to invite you to participate in the Cooperative Congressional Election Study (CCES) during this election cycle. (+)
Announcing the 2008 Cooperative Campaign Analysis Project July 31, 2008 Simon Jackman of Stanford University, Lynn Vavreck of UCLA, Doug Rivers of Stanford University, and YouGov Polimetrix would like to invite you to participate in the Cooperative Campaign Analysis Project (CCAP) during this presidential election cycle. (+)
The Economist launches 2007-2008 polling with YouGov Polimetrix July 31, 2008
In a tough economy, generating buzz around value is as important as promoting the brand itself. July 1, 2008 When Starbucks closed its domestic stores for one afternoon in February to conduct a companywide training session, Dunkin’ Donuts jumped at the chance to gain the attention and affections of coffee devotees: In the Chicago area alone, 450 Dunkin’ Donuts units passed out free small lattes during Starbucks’ closures. (+)
June 19, 2008 National Basketball Association Commissioner David Stern is bent on fixing public perception that its games are fixed. (+)
Poll: Fans believe NBA is rigged. June 13, 2008 According to a new survey of 907 people released exclusively to Ad Age today, more than one-third (37%) of respondents believe that the National Basketball Association somewhat or very likely alters the outcomes of its games. (+)
Announcing the 2008 Cooperative Congressional Election Study. June 9, 2008 Steve Ansolabehere of MIT, Doug Rivers of Stanford University, and YouGov Polimetrix would like to invite you to participate in the Cooperative Congressional Election Study (CCES) during this election cycle. (+)
Pizza Hut scores big with Tuscani Pastas. May 14, 2008 On March 31st, Pizza Hut announced that it was temporarily rebranding its Dallas headquarters "Pasta Hut" as part of the promotional campaign to introduce its new "Tuscani Pasta" menu items. Individual locations also posted banners announcing, "Coming soon…Pasta Hut." In a press release, Pizza Hut CEO Scott Bergren, commented, “What better way to grab peoples' attention than with some tomfoolery.” (+)
Starbucks seeks jolt from another mass tactic. April 21, 2008 YouGov Polimetrix, an organization that surveys 5,000 consumers about brand attributes daily, has found that while Starbucks' recent media stunts have increased the buzz around the brand, the perception of quality has continued to decline. The quality measure has fallen 30% since February to 25 from 31. (+)
Southwest likely to weather bad news. March 13, 2008 BrandIndex, which tracks consumers' attitudes toward 1,025 companies on a daily basis, reports that Southwest's "buzz score" fell 23 points in a week, from 22% on March 5 - before news broke about Southwest's failure to conduct mandatory inspections of the planes for possible metal fatigue cracks - to -1% on Tuesday. (+)
Can Southwest withstand FAA fine? March 12, 2008 In our daily BrandIndex survey, consumers have consistently given Southwest the highest marks across the entire airline sector, which includes 25 major domestic and international airlines. (+)
Starbucks' Message Lost on Consumers. March 11, 2008 Study finds most knew about closure, but didn't know reasons behind it. (+)
March 5, 2008 Both Starbucks and Dunkin' Donuts seem to have achieved successes with their recent promotional campaigns. (+)
The Economist/YouGov Poll Results. February 20, 2008 Since the beginning of November, 2008 YouGov Polimetrix has been working with The Economist to track public opinion on a variety of topics leading up to the presidential election. Each of the weekly polls has surveyed a nationally representative sample of 1,000 adult Americans. Click here to connect to the comprehensive results from The Economist/YouGov polls.
YouGov Polimetrix on U.S. News and Yahoo! Finance. February 6, 2008 Consumers Favor Google and Yahoo! Over Microsoft. (+) November 1, 2007
October 15, 2007 October 18, 2007
September 7, 2007
August 7, 2007 March 16, 2007
Polimetrix and YouGov enter strategic partnership. December 8, 2006
November 9, 2005 November 7, 2005 |
|||||||
| Copyright 2009. YouGov Polimetrix. 285 Hamilton Avenue, Suite 200, Palo Alto, CA 94301. A wholly owned subsidiary of YouGov PLC | Privacy Policy. |
