In a tough economy, generating buzz around value is as important as promoting the brand itself.

When Starbucks closed its domestic stores for one afternoon in February to conduct a companywide training session, Dunkin’ Donuts jumped at the chance to gain the attention and affections of coffee devotees: In the Chicago area alone, 450 Dunkin’ Donuts units passed out free small lattes during Starbucks’ closures.

NBA Commish: "We have an Issue"

National Basketball Association Commissioner David Stern is bent on fixing public perception that its games are fixed.

Fans believe NBA is rigged

According to a new survey of 907 people released exclusively to Ad Age today, more than one-third (37%) of respondents believe that the National Basketball Association somewhat or very likely alters the outcomes of its games.

Pizza Hut scores big with Tuscani Pastas

BrandIndex, our daily survey of 5,000 consumers, representative of the US population, indicates that the campaigns seem to have paid off.
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YouGovPolimetrix studies the buzz around Starbucks

Starbucks seeks jolt from another mass tactic.

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Announcing the 2008 Cooperative Congressional Election Study
Steve Ansolabehere of MIT, Doug Rivers of Stanford University, and YouGovPolimetrix would like to invite you to participate in the Cooperative Congressional Election Study (CCES) during this election cycle.

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Announcing the 2008 Cooperative Campaign Analysis Project
Simon Jackman of Stanford University, Lynn Vavreck of UCLA, Doug Rivers of Stanford University, and YouGovPolimetrix would like to invite you to participate in the Cooperative Campaign Analysis Project (CCAP) during this presidential election cycle.

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The Economist launches 2007-2008 polling with YouGov/Polimetrix

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