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Weekly BrandIndex Report Febuary 5, 2010
This week, we analyze the current Toyota recall crisis and how it is impacting the brand. Additionally, we analyze how the major flat screen TV manufacturers and the big three beer brands are performing leading up to one of the biggest television events of the year – Super Bowl XLIV |
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Battle of the Operating Systems Febuary 1, 2010
Both Microsoft and Apple released new versions of their computer operating systems in the Fall of 2009. Bloomberg News leverages the daily BrandIndex service to assess consumer reaction following these major releases by looking at custom satisfaction scores during the second half of the year. |
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Health Care is Hurting Democrats January 21, 2010
A study conducted by YouGov Polimetrix on the 2010 Senate races and health care shows that Democrats are being hurt by health care reform, and that voters are well informed of candidate positions on the issue. |
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