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Can Bing catch Yahoo! and Google? June 25, 2009
Microsoft has put $100MM behind the launch of its new decision engine, Bing. YouGov takes a look at what the campaign has done for the brand so far, and sizes up the opportunity… |
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All That Advertising Brings Buzz for Coffee Marketers June 11, 2009
The Coffee Wars heat up as we head into summer. McDonald’s is going upscale with its new McCafe concept, Dunkin’ is pushing Coolattas for summer and Starbucks tells us that a $4 latte is helping to make the world a better place. Are consumers buying the messaging or the coffee? BrandIndex goes into the trenches to find out who is really winning the coffee wars. |
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Older Buyers Less Keen On Console Video Games June 2, 2009
In advance of the annual E3 gathering, the most important event in the gaming world, BrandIndex took a look at how the key video game console manufacturers are perceived by consumers. While the 2009 holiday season may seem like a long way away, Nintendo, Sony and Microsoft are already thinking about what they have to do to generate excitement amongst consumers and make it a happy holiday for all. E3 is the place to make a splash… |
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