Typically, when an airline experiences an accident of any kind, consumer ratings for that airline plummet. And consumer scores can remain depressed for weeks following an event. But in the case of US Airways flight 1549, we are seeing just the opposite.

Buzz scores for the airline have skyrocketed since the January 15th splash landing in the Hudson river, in which all 155 people on board survived – the vast majority with no or only minor injuries.

Not only have Buzz scores increased for the airline, but we have seen similar increases across virtually all of the BrandIndex metrics. Additionally, in the days since the event, US Airways has surpassed JetBlue and has nearly caught up to perennial industry leader, Southwest Airlines.