News

YouGovPolimetrix studies the buzz around Starbucks.

Starbucks seeks jolt from another mass tatic.

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BrandIndex featured in USA Today

Southwest likely to weather bad news.
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BrandIndex featured in PRWeek

Can Southwest withstand FAA fine?
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YouGovPolimetrix on Advertising Age

Starbucks' Message Lost on Consumers.
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YouGovPolimetrix featured in PRWeek

The Buzz about Coffee.
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Polimetrix acquired by YouGov
YouGov has completed its acquistion of Palo Alto-based Polimetrix, Inc., a leader in online polling in the US. YouGov acquired 32% of Polimetrix in December 2006. It paid $24.1 million in cash and stock for the remaining 68% of Polimetrix. (read more)
Announcing the 2008 Cooperative Campaign Analysis Project
Simon Jackman of Stanford University, Lynn Vavreck of UCLA, Doug Rivers of Stanford University, and YouGovPolimetrix would like to invite you to participate in the Cooperative Campaign Analysis Project (CCAP) during this presidential election cycle. (read more)
The Economist launches 2007-2008 polling with YouGov/Polimetrix. (read more)

 












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