Quick Service Restaurants Facing Increased Scrutiny

July 26, 2010

Quick Service Restaurants (QSRs) have been on a roll over the past two years as their value messaging and new product launches have resonated with consumers. But renewed focus on childhood obesity, proposals to tax or possibly regulate unhealthy food and the first lady’s “Let’s Move” initiative seem to be creating headwinds for the entire sector. BrandIndex releases the latest buzz numbers on the big three in the QSR sector, and there tide may be turning.

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Weekly BrandIndex Report

July 23, 2010

Mid way through the summer season, we take a look at which ice cream brands are winning the hearts and minds of U.S. consumers. And while the summer season is typically kind to ice cream brands, the top 3 major QSRs are experiencing a hiccup. Finally, a different advertising approach by Jeep seems to be making a difference.

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Most Improved Brands – First Half of 2010

July 16, 2010

YouGov’s BrandIndex service recently released its lists of the brands that have improved their Buzz scores the most, through the first half of 2010. Check out which brands that have been doing a bang up job all year as well as which brands have recovered, or have begun to recover, from missteps earlier in the year. The first list includes all consumers 18+, while the second focuses on 18-34 year olds.

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